About Us

Made For The Long Game

Kandy Apparel is a fresh force in fitness — created to bring bold, improved clothing, gear, and merchandise to the market. Fueled by innovation and built by a loyal crew of grafters, thinkers, and doers, we’re here to reshape what gym performance looks and feels like. Every product is a step forward — designed with purpose, tested with grit, and delivered with heart. This is more than just a brand. It’s a movement in the making.

KANDY APPAREL IS LED BY:

  • Yuqi Liu - Co-Founder & Co-Chief Executive Officer
  • Kamil Prusinowski - Co-Founder & Co-Chief Executive Office
  • Stelian Iliev - Chief Operations Officer

The Next Generation of Chalk

After countless trials and failed attempts, we finally nailed it — a brand-new chalk formula that delivers unbeatable grip, zero mess, and long-lasting scent. From day one, our goal was to create something better: chalk that performs under pressure, smells fresh, and leaves your hands (and clothes) clean. Available in rose, coconut, and grape, this is grip redefined — and we’re proud to bring it to the community that inspired it.

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The Values Behind Us

Collaboration

We succeed together, valuing every member of our crew and the relationships we build.

Integrity

We do what’s right, not just what’s easy. Honesty and transparency guide our every decision.

Craftsmanship

We care deeply about quality — it’s about pride in every detail, every thread, every product.

Respect

For our planet, our partners, and every person who trusts us to be part of their journey.

Where Fashion Meets the Grind

We searched far and wide — through countless manufacturers and prototypes — to find the perfect balance of style, comfort, and authenticity. After endless testing and refining, we created a collection that moves with you, performs under pressure, and looks as sharp outside the gym as it feels within. This is more than activewear. It’s a seamless transition between fashion and fitness, built for those who live both.